Data reveals Google search’s grip on search engine market / digital information world

StatCounter recently updated its data detailing the search engine market for most of 2021, showing every business share from month to month.

Well, with the search engine market becoming so saturated and competition pouring in left and right, one would expect there to be a few key players, with all other apps looking for a share of the overall profits. ? I mean, the smartphone industry, the social media industry and many more are similar, right? If you had such an opinion, I regret to inform you that such an assumption is completely wrong. The search engine market is indeed (and whatever the other adjectives) a monopoly, with Google search reigning supreme and literally every other engine having less than 10 percent off what is out there. Ouch. While I’m not particularly surprised by these results, with Google search being an incredibly popular engine after all, such a noticeable disparity between Google and literally everything else is probably something not everyone expected. However, a lot of it comes down to luck, effective marketing, and money invested in businesses left and right. Let’s take a look at some numbers and then discuss Google’s current stranglehold on the market.

For starters, it’s very interesting that Google Search actually saw a net loss in market share year over year. December 2020 saw the platform at an incredible 92.16%, but November 2021 drove the platform at an oh-so-dismal 91.42%. A total loss of 0.74% of the shares,? Oh damn it, it really looks like Google is on its last wheels. All kidding aside, there has been virtually no fluctuation in the numbers for one of Google’s most valuable products (even arguably the company’s flagship), while others haven’t very much. well done. If we look at the data for December 2021 (shown below), the picture is even brighter for Google. There are only four other search engines that are even mentioned in the report, all others being categorized bluntly in the “other” category. Out of those four, Bing did its best, ending 2021 with a market share of 3.14%. Yahoo, Baidu and Yandex can hardly be deciphered from each other as each of them owns around 1% stake respectively. Other search engines such as DuckDuckGo, despite recent increases in popularity, are nowhere to be found and therefore have a long ladder to climb before reaching the top.

In fact, the only region where Google Search doesn’t absolutely wipe out its competition is North America, along with literally every other place where the popular search engine has over 90% of the market. So what makes North America so different and unique? I think a lot of this can be attributed to a generally increased awareness about the different search engine options, and how Google search can lead to a user’s personal information being exchanged with advertisers. targeted third parties. Even then, however, Google sits at an astounding 88.79% in November 2021. In fact, while other search engines have naturally performed somewhat better, the only significant increase can be seen in Bing’s share of the search engine market, which jumped from 3.14% globally to a relatively large 5.93%.

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